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 3月20日，春分時(shí)節(jié)，播種季節(jié)。當(dāng)天，四川國(guó)際傳播中心正式揭牌，四川國(guó)際傳播媒體矩陣Center、三星堆考古英文官網(wǎng)Sanxingdui Archaeology同步上線，坐落于成都市西部文化產(chǎn)業(yè)中心的四川國(guó)際傳播中心物理空間首次揭開(kāi)神秘面紗，成為天府對(duì)話世界的傳播大平臺(tái)和文化新地標(biāo)。

On March 20, it is the spring equinox, the beginning of a sowing season. The Sichuan International Communication Center (SICC) was officially unveiled on this day. The Sichuan International Communication Media Matrix Center and Sanxingdui Archaeology , the Sanxingdui Archaeology International Communication Website, were launched simultaneously. The space of SICC, located in the Western Cultural Industry Center, Chengdu city, was unveiled for the first time, becoming a robust communication platform for the dialogue with the world in Tianfu and a new cultural landmark.

作為四川日?qǐng)?bào)報(bào)業(yè)集團(tuán)運(yùn)營(yíng)的國(guó)際傳播專(zhuān)業(yè)機(jī)構(gòu)，四川國(guó)際傳播中心以 移動(dòng)傳播、視頻傳播、社交傳播 為抓手，對(duì)內(nèi)整合川觀新聞、封面新聞、四川文傳、看四川、藏地陽(yáng)光、一帶一路報(bào)道等優(yōu)勢(shì)力量，加快建設(shè)具有四川特色的國(guó)際傳播媒體矩陣和服務(wù)平臺(tái);對(duì)外聯(lián)動(dòng)國(guó)際傳播各個(gè)領(lǐng)域，積極構(gòu)建境內(nèi)與海外傳播的融媒體生態(tài)，講好四川故事，傳播中國(guó)聲音。

As a professional international communication organization operated by Sichuan Daily Press Group, SICC takes mobile communication, video communication, and social communication as its footholds. SICC internally integrates the considerable strengths of Chuanguan News, Cover Media, Sichuan Culture, Vision Sichuan, Zangdiyg Media and The Belt and Road Reports to accelerate the construction of an international communication media matrix and service platform with Sichuan characteristics. Externally, it links various fields of international communication and actively constructs a convergent media system for domestic and overseas communication to make everyone Experience China via Sichuan Eyes.

揭牌儀式上， C位出道 的四川國(guó)際傳播媒體矩陣Center引發(fā)關(guān)注。它既是一個(gè)可讀、可看、可聽(tīng)、可感的英文網(wǎng)站，也是一個(gè)覆蓋YouTube、Facebook、Twitter、Instagram、TikTok等海外主流社交媒體的賬號(hào)矩陣，還擁有 三星堆文化 三星堆Channel 探秘佛像石窟 熊貓每日秀 行走的TV 等一批特色垂類(lèi)賬號(hào)(頻道)，生動(dòng)呈現(xiàn)傳統(tǒng)與現(xiàn)代多元融合的四川、中國(guó)。由四川省文物考古研究院專(zhuān)業(yè)主持的三星堆考古英文官網(wǎng)，則憑借 學(xué)術(shù) 和 活化 兩個(gè)關(guān)鍵詞小眾出圈。今后，最新的三星堆遺址考古動(dòng)態(tài)，權(quán)威的出土文物深度解讀，中英文雙語(yǔ)的全球?qū)W術(shù)論文，全新敘事模式的考古書(shū)籍期刊、數(shù)字文物沉浸式 云展 都將第一時(shí)間在這里呈現(xiàn)。

At the ceremony, the Sichuan International Media Matrix Center, playing a central role in debut, attracted the attention. It is not only a readable, visible, audible, and sensible English website but also an overseas social media platform account matrix covering YouTube, Facebook, Twitter, Instagram, TikTok, and other overseas mainstream social media. It also has several characteristic vertical accounts (channels), such as Sanxingdui Culture, Sanxingdui Channel, Discover Buddha Grottoes, Panda Daily Show, and China Walk TV. In this way, Center vividly presents Sichuan and China where tradition and modernity are multi-integrated.

Sanxingdui Archaeology International Communication Website, hosted by the Sichuan Provincial Cultural Relics and Archaeology Research Institute, has become widely known for the two keywords academics and revitalization. In the future, the latest archaeological discoveries from the Sanxingdui site, authoritative and in-depth interpretations of the unearthed cultural relics, Chinese-English bilingual global academic papers, archaeological books and journals with a new narrative mode, and online Cloud Exhibition to provide digital cultural relics immersion will all be presented here at the first time.

紅色綢布緩緩揭開(kāi)，熱烈掌聲中,一個(gè)充滿國(guó)際范兒的 世界會(huì)客廳 驚艷亮相。四川國(guó)際傳播中心物理空間坐落于寸土寸金的春熙路 太古里核心商圈，明亮的大紅色門(mén)頭、簡(jiǎn)潔的金面具元素與窗外川劇藝術(shù)中心的紅墻飛檐相映成趣，彰顯厚重文化底蘊(yùn);而沉浸式巨幕、透明互動(dòng)屏、訪談直播間、多媒體網(wǎng)紅墻、地面互動(dòng)投影等高科技，則凸顯多元傳播業(yè)態(tài)。 文化+科技 ，讓這里成為繼 阿來(lái)書(shū)房 之后的又一個(gè)網(wǎng)紅打卡地。

When the red silk was slowly taken off, a world meeting room that went international made a stunning debut amid the warm and loud applause. The space of SICC lies in the central business district of Chunxi Road--Taikoo Li, a midtown place that is similar to a Plaza District. The bright red front door with some simple gold mask patterns and the red wall and antique cornice of the Sichuan Opera Art Center outside the window blend perfectly, presenting the profound cultural heritage. With high technologies such as the large screen that provides an immersive experience to the audience, transparent interactive screens, broadcasting studio, walls showing multimedia network and influencers, and the interactive floor projector, the new space of SICC highlights the diversified social media and communication platforms and formats. Embedding in the idea of combining culture and high tech, the new space of SICC will become another meaningful place to visit, like the ALAI STUDY.

這是我國(guó)區(qū)域性對(duì)外傳播領(lǐng)域的一件大事! 對(duì)四川國(guó)際形象的打造具有非常重要的意義! 當(dāng)天，北京大學(xué)國(guó)家戰(zhàn)略傳播研究院院長(zhǎng)程曼麗、北京師范大學(xué)新聞傳播學(xué)院執(zhí)行院長(zhǎng)張洪忠送來(lái)祝福。中國(guó)日?qǐng)?bào)社總編室副主任兼國(guó)際傳播研究室主任沈斌則認(rèn)為，四川擁有很多成熟的國(guó)際傳播IP，近年來(lái)發(fā)展成就受到海外高度關(guān)注，期待四川國(guó)際傳播中心進(jìn)一步整合國(guó)際資源，取得傳播實(shí)效。

This is of great significance to China s regional external communication, it plays a central role in building the international image of Sichuan, according to the congratulations by Cheng Manli, the dean at Peking University National Institute of Strategic Communication, and Zhang Hongzhong, the executive dean and professor at Beijing Normal University s School of Journalism and Communication. Sichuan possesses several successful international communication IPs, said Shen Bin, the deputy director of the chief-editor s office and director of the International Communication Research Center at China Daily. In recent years, Sichuan s achievement in external communication has received significant attention overseas. He expected that SICC would further integrate global resources to achieve better communication effects.